La nostra storia

Our Story | The Heartbeat Behind LUX

LUX Boutique opened its doors in 2012, founded by our fearless leader, Dawn DeMario, whose vision and passion for fashion brought a fresh and sophisticated style to the community. From the beginning, LUX Boutique has stood out as a high-end clothing store, offering a carefully curated selection of designer pieces and statement styles for women who appreciate quality, elegance, and individuality. With Dawn’s leadership and an eye for timeless fashion, LUX has grown into a destination for those seeking personalized service and standout fashion in a boutique setting.

We are endlessly grateful to our incredible community for the love and support you’ve shown us over the years. From the very beginning, your loyalty, encouragement, and passion for fashion have been the heartbeat of LUX Boutique. Whether you’ve shopped with us since day one or just recently discovered us, every visit, kind word, and shared moment has helped shape who we are today. Your continued support has allowed us to grow, evolve, and stay inspired—and for that, we thank you from the bottom of our hearts.